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In a social media marketing agency, the leadership part can differ depending upon the agency's composition and the precise campaign's prerequisites. Since they create the method and ensure it can be in line with the client's objectives, the social media strategist or account manager requires the lead in organizing and handling the campaign.
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The main tools and platforms utilized for social media marketing campaigns range based on the plans and target audience. Typically employed instruments consist of social media management platforms like Hootsuite or Buffer for scheduling and monitoring. The principle analytics Resource made use of is Google Analytics.
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